Do open houses sell homes?
Wondering if open houses actually sell homes?
In a real estate environment as competitive as the one that we all live in right now, open houses can mean all the difference between selling your home at asking price or above and your home sitting on the market for longer than you ever would have thought or hoped.
At the same time, not all open houses are created equally. Some open houses are designed to accent all of the special features and highlights that your home brings to the table, whereas others are simply “open houses” – where pretty much anyone and everyone can give themselves a self-guided tour with no real selling being done.
With the right kind of open house, you should have no trouble whatsoever finding the perfect market – and the perfect buyer – for your home. Obviously, you’ll want to make sure that you’re always working with the right Realtor® to paint your home in the best light possible, and here are some tips and tricks to help you make the most of your open house.
First impressions are EVERYTHING
One of the most important things you can do before your open house is to really elevate your curb appeal as much as humanly possible.
The first impression that your home gives off to your potential homebuyers will make or break the rest of the open house experience for them. You want to be sure that your curb appeal makes your home look inviting, exciting, and worthwhile – and that’s only going to be possible if you spend a little bit of time touching things up and improving your curb appeal before you do anything indoors.
Right out of the gate, you want to do whatever you can to freshen up your landscaping and your exterior paint. A freshly mowed lawn, regularly edged boundaries, trimmed trees, and a couple of flowers planted strategically can improve your home’s first impression almost immediately. Combine that with a fresh coat of exterior paint and you’ll be able to turn any home into something really inviting.
Clean every nook and cranny
You want to make sure that every single area of your home – inside and out – is as clean as possible, to give the best impression you can.
We’re not just talking about vacuuming and mopping here, either. You’re going to want to dust, you’re going to want to spruce things up, you need to remove as much clutter as possible, and you really want to go over things with a fine toothed comb to create as clean and fresh an appearance as possible.
If you don’t feel up to the task of cleaning everything on your own you may want to hire a professional cleaning service to make sure it’s done right. Bringing in professionals to provide you with the deepest clean possible – covering all of the bases for you – will be money well invested.
Be smart about staging your home
A lot of the time when people ask “do open houses sell homes” they are really wondering whether or not staging actually works to sell properties fast and at asking price or above. We have to tell you that the evidence is conclusively in the corner of staging over not staging.
Renting furniture, artwork, and other home decoration items (if your home is empty) and having a designer help you stage your property can often make or break an open house experience. By staging your property to really accentuate the features of the home you are looking to highlight, while at the same time painting a relatively “blank canvas” that future homeowners are going to be able to modify and customize to their taste, you’re able to create a welcoming and inviting environment that gets people really excited about your property.
Spread the word!
So, do open houses sell homes?
You bet they do – but only when people actually know that an open house is happening!
You want to make sure that your open house information is a big part of your marketing and advertising, and you want to be sure that your Realtor is on board with making the open house a big part of your house selling process.
Yard signs are definitely an important part of getting the word out about your open house, but you’ll want to think about postcard mailings and digital advertising if you really want to bring in the most potential house buyers possible. An experienced Realtor® will have all of these channels available for their clients.
Bake cookies in the oven and have plenty out to share
Nothing says “welcome home” more than fresh cookies baking in the oven, and this is one of those insider secrets that a lot of Realtors pull out to sell homes faster than most people would’ve thought possible.
If baking cookies isn’t exactly your forte, you can always pick out some candles or Scentsy plugins that will give off the enticing aroma of freshly baked cookies or cake. Note, be prepared for these items to induce cravings for sweets!